global-strategy-and-communications-2021-08-26-22-30-02-utc

Corporate issues management

All successful companies, organisations and individuals have one thing in common: they manage their communication processes and see them as an integral part of their plans to achieve their business goals. Communication processes have become complex and harder to predict with the rise of digitalisation, so it's more important than ever to keep the big picture in view at all times and to understand the needs of everyone who finds themselves in our (mini) Universe.

If you feel that an external perspective would help you with this, and that its experiences could be useful to you in managing the multitude of your relationships, I can help you with:

  • developing communication strategies,
  • developing relevant stories,
  • identifying communication opportunities and risks; and
  • providing ongoing guidance and implementation of activities.

Upravljanje korporativnih tem

Vsa uspešna podjetja, organizacije in posamezniki imajo nekaj skupnega: obvladujejo komunikacijske procese in jih razumejo kot neločljiv del načrtov za doseganje poslovnih ciljev. Komunikacijski procesi so postali z razmahom digitalizacije kompleksni in težje predvidljivi, zato je bolj kot kdaj koli prej pomembno, da imamo pred očmi ves čas široko sliko in razumemo potrebe vseh, ki so se znašli v našem (mini) vesolju.

Če se vam zdi, da bi vam pri tem pomagal pogled od zunaj, in da bi vam njegove izkušnje lahko koristile pri upravljanju mnoštva vaših odnosov, vam lahko pomagam pri:

  • pripravi komunikacijskih strategij,
  • razvoju relevantnih zgodb,
  • prepoznavanju komunikacijskih priložnosti in tveganj ter
  • sprotnem usmerjanju ter izvajanju aktivnosti.

Media relations

Organising a press event? Preparing quality press material? Production of video content for social networks? Preparing a speaker for a public presentation?

Media relations are all of these. Good media relations are so much more.

The media form public opinion, they are the translators and interpreters of the messages they receive from different sources. If you are one of them, it is your fundamental responsibility to perform this role in a way that benefits you and strengthens your position in the long term. 

I can help you to:

  • analysing your media image,
  • planning your media activities,
  • preparing a media plan for a business process or event,
  • developing appropriate press releases,
  • writing all different types of texts,
  • organising media events, and
  • training speakers for media presentations.
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Odnosi z mediji

Organizacija novinarskega dogodka? Priprava dobrega novinarskega gradiva? Produkcija video vsebin za družbena omrežja? Priprava govorca za javni nastop?

Odnosi z mediji so vse to. Dobri odnosi z mediji so mnogo več.

Mediji oblikujejo javno mnenje, so prevodniki in prevajalci sporočil, ki jih prejemajo z različnih virov. Če ste eden od njih tudi vi, je vaša temeljna odgovornost, da to vlogo opravljate na način, ki vam koristi in dolgoročno krepi vaš položaj.  

Pomagam vam lahko pri:

  • analizi vaše medijske podobe,
  • načrtovanju medijskih aktivnosti,
  • pripravi medijskega načrta za poslovni proces ali dogodek,
  • oblikovanju ustreznih sporočil za medije,
  • pisanju vseh vrst besedil,
  • organizaciji dogodkov za medije in
  • usposabljanju govorcev za nastop v medijih.
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Crisis communication

Every crisis brings challenges and opportunities. What all crises have in common is that they can undermine the reputation of a company, an organisation or an individual, shake trust with important stakeholders and, in extreme cases, even make it impossible to continue to operate or to do business. The circumstances triggered by any crisis most often narrow the space for argumented discussion, leading to tense relationships, negative reactions and acts of exclusion.

How to deal with a crisis?

Quickly.

How else?

  • by responding with precision,
  • by creating thoughtful communication turns,
  • strengthening alliances that count and
  • creating effective response tactics.

I can be a reliable support and help in all of this.

Krizno komuniciranje

Vsaka kriza prinaša izzive in priložnosti. Skupno vsem krizam pa je, da lahko oslabijo ugled podjetja, organizacije ali posameznika, omajajo zaupanje s pomembnimi deležniki in v skrajnem primeru celo onemogočijo nadaljnje delovanje ali poslovanje. Okoliščine, ki jih sproži vsaka kriza, največkrat ožajo prostor za argumentirano razpravo, to pa vodi v zaostrena razmerja, negativne odzive in izključevalna dejanja.

Kako se lotiti krize?

Hitro.

Kako še?

  • z natančnim odzivanjem,
  • ustvarjanjem premišljenih komunikacijskih obratov,
  • krepitvijo zavezništev, ki štejejo in
  • oblikovanju učinkovitih odzivnih taktik.

Pri vsem naštetem sem vam lahko v zanesljivo oporo in pomoč.

Hosting events

Hosting an event is a skill that requires stage control, the ability to interpret the text perfectly, an excellent language skills and the ability to capture the audience's attention. For the events I host, I always write an original script that follows the client's wishes and design.

My experience of working on various projects helps me to be confident in moderating economic, social, political and cultural events. I moderate in Slovenian, Croatian, Serbian and English.

In the preparation of the script I:

  • carefully study the content of the event,
  • research the background to the event and look for interesting sources to enrich it and
  • for the panel discussions, prepare cues for the conversation with the speakers.
Microphone on the speech podium over the Abstract blurred photo

Moderiranje dogodkov

Moderiranje dogodkov je veščina, ki zahteva obvladovanje odra, sposobnost vrhunske interpretacije besedila, izvrstno poznavanje jezika in pravilne izreke. Dogodke, ki jih moderiram, vedno vsebinsko osmislim z avtorskim povezovalnim besedilom, ki pa sledi naročnikovi želji in zasnovi.

Izkušnje z delom na raznorodnih projektih mi pomagajo, da suvereno moderiram gospodarske, družbene, politične in kulturne dogodke. Moderiram v slovenskem, hrvaškem, srbskem in angleškem jeziku.

Pri pripravi povezovalnega besedila:

  • natančno proučim vsebino dogodka,
  • raziščem njegovo ozadje in poiščem zanimive iztočnice za njegovo obogatitev in
  • za pogovorna omizja pripravim iztočnice za pogovor z gosti.

Event organisation

An event is a great opportunity to present yourself, your company, your products or your services to a wider audience in a way that is incomparable to all other communication tools and means. Events - especially live events - open up a space for direct experience, allow you to strengthen relationships with existing and potential business partners and build your reputation in an inoffensive way.

Good event organisation requires the mastery of a wide range of skills, from managing activities and financial assets, to knowing the market of providers for different services (catering, technical support, security, etc.), to scripting and directing the whole event.

If we are not skilled in organising events, it takes up too much of our time, energy and, ultimately, assets. Choosing a reliable partner saves all of this and allows us to play our part in the event in a calm, reliable and comfortable way.

With experience in organising more than 150 events, I can help you with:

  • event conception,
  • full event organisation on a turn-key basis,
  • preparing a script and all other supporting texts,
  • stage direction of the event,
  • graphic identity of the event (invitations and other elements),
  • selection of performers,
  • selection of external contractors (stage equipment, transport, security, catering, etc.); and
  • the scenographic design of the event space.

Copywriting

Copywriting is a skill that can be used to successfully present your services, increase product sales, create insightful and distinctive texts and turn the power of words to your advantage in every way.

The content you want to convey is the most important thing, but it matter how it's written. That's why a well-written text can help you reach the audience you're targeting and help you achieve the success you want.

When you find yourself in front of a blank screen and the words won't flow, I can help you with :

  • marketing copywriting,
  • re-writing existing texts,
  • writing blogs or other types of longer texts,
  • writing interviews,
  • preparing business or other speeches,
  • writing scripts for events.
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Pisanje besedil

Pisanje besedil oziroma tekstopisje je veščina, s pomočjo katere lahko uspešno predstavite svoje storitve, povečate prodajo izdelkov, ustvarite prodorna in prepoznavna besedila ter moč besed v vseh pogledih obrnete sebi v prid.

Vsebina, ki jo želite posredovati, je najpomembnejša, ni pa vseeno, kako je predstavljena ali zapisana. Zato vam lahko dobro napisano besedilo pomaga do želenega uspeha in seže do javnosti, na katere ciljate.

Ko se znajdete pred praznim ekranom in vam besede ne stečejo, vam lahko pomagam pri :

  • pisanju marketinških besedil,
  • preoblikovanju obstoječih besedil,
  • pisanju blogov ali drugih vrst daljših besedil,
  • pisanju intervjujev,
  • pripravi poslovnih ali drugih govorov,
  • pisanju scenarijev za dogodke.

Would you like free and non-binding advice?

The decision to seek external expertise is never easy. That's why I thought it only fair to get to know you by offering you free advice for your challenge. This way it is easier to build trust and show the possibilities for a win-win cooperation.

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