About me

Professional communicator since the mid-1990s.

My main area of activity is public relations, within which I specialise in the management of public and economic issues. A large part of my experience is in crisis communications management, which is why clients often engage me when the going is really tough and all the red signals are already on. I love such challenges, but I love it even more when there is time on projects to think strategically about objectives and how to achieve them.

Another important area I am involved in is everything related to event management. My experience of organising more than 150 events allows me to conceptualise, script or host an event with the same level of confidence. I prefer to host events that require in-depth knowledge of the theme and the ability to independently prepare the content for the event itself.

An important part of my activities involves copywriting, and I have written a wide variety of texts. From sales texts, to materials for journalists, from content for social networks, to political speeches. I prefer to focus on texts that require a good knowledge of the topic and, on the other hand, an impeccable linguistic style.

Finally, I think it is important to mention my experience of working in Slovenian politics for several years, where, as a communications consultant for officials in the legislative and executive branches of state power, I have developed valuable knowledge and in-depth understanding of the workings of the State, the levers of change and the map of decision-makers.

It is also why I approach my clients' challenges with confidence, without wandering in the dark, and in a way that keeps their paths to their business and communication goals short and efficient.